commercial solar
Efficiency first: How commercial real estate owners can thrive with solar
Amid soaring demand and shrinking solar subsidies, taking an efficiency-focused approach to energy management can offer a pathway to project success. America’s commercial real estate (CRE) portfolios are under a two-sided squeeze. On one side, electricity demand is exploding as data centers, reshored manufacturing, and fleets of EV chargers are plugged into buildings never designed […]
Conventional C&I solar sales techniques are broken. Here’s how to fix them
For commercial & industrial solar, getting the initial “yes” is only half the battle. The real challenge is keeping momentum and closing multi-stakeholder deals that often stall for no clear reason. After decades of relying on traditional sales techniques, I realized that success in today’s long-cycle projects demands a fundamental shift from micromanagement to vision […]